{"id":3049,"date":"2020-12-02T16:48:00","date_gmt":"2020-12-02T15:48:00","guid":{"rendered":"http:\/\/clapat.ro\/themes\/wordpress-test\/?post_type=rayden_portfolio&#038;p=3049"},"modified":"2023-10-24T21:10:50","modified_gmt":"2023-10-24T19:10:50","slug":"logo-branding","status":"publish","type":"rayden_portfolio","link":"https:\/\/ino-100.com\/index.php\/rayden_portfolio\/logo-branding\/","title":{"rendered":"Logotypes"},"content":{"rendered":"\n<div class=\"wp-block-rayden-gutenberg-container full\" style=\"background-color:#202020;text-align:left\">\n<div class=\"wp-block-rayden-gutenberg-container row_padding_top row_padding_bottom dark-section small\" style=\"background-color:#202020;text-align:left\">\n<h5 class=\"has-mask secondary-font primary-color wp-block-heading\" id=\"logotypes\">Logotypes<\/h5>\n\n\n\n<h2 class=\"has-mask wp-block-heading\" id=\"le-logo-est-l-une-des-facette-les-plus-importante-dans-la-conception-d-une-identite\"><strong>Le logo<\/strong> est l&#8217;une des facette les plus importante, dans<strong> la conception d&#8217;une identit\u00e9<\/strong>.<\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-animation\"><strong>Le logo<\/strong>, comme entendu dans le langage de notre soci\u00e9t\u00e9, est soit la combinaison entre un <strong>marquage visuel<\/strong> (<em> Signe \/ Symbole \/ Pictogramme<\/em> ) et un <strong>marquage typographique<\/strong>  (<em> Police d&#8217;\u00e9crite &amp; suite de lettre<\/em> ), soit ind\u00e9pendant l&#8217;un de l&#8217;autre, soit l&#8217;un des deux existante seul.<\/p>\n\n\n\n<p class=\"has-animation\">Pourtant \u00e9tant tr\u00e8s importante \u00e0 la conception d&#8217;une identit\u00e9, que ce soit pour une marque, un produit, un freelance, une startup, une entreprise, une soci\u00e9t\u00e9, ou autres organisme &amp; organisation. Le logo voir, m\u00eame l&#8217;identit\u00e9 visuelle, dans son ensemble, est souvent n\u00e9glig\u00e9. Alors que c&#8217;est la premi\u00e8re chose que les utilisateurs vont apercevoir et donc retenir de vous, dans la majorit\u00e9 des cas.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-rayden-gutenberg-container row_padding_top small\" style=\"background-color:transparent;text-align:left\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"has-mask wp-block-heading\" id=\"un-bon-logo-doit\"><strong>L&#8217;importance d&#8217;avoir un bon logo<\/strong>:<\/h4>\n\n\n\n<ul><li><strong>Montrer<\/strong> &amp; mettre en avant les <strong>valeurs<\/strong> voulu.<\/li><li>\u00catre <strong>identifiable &amp; reconnaissable<\/strong> par tous.<\/li><li>Toucher un <strong>max<\/strong>imum de<strong> public<\/strong> &#8220;cible&#8221;.<\/li><li>Ce <strong>d\u00e9marquer<\/strong> de ces concurrents. <\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-rayden-gutenberg-container row_padding_top small\" style=\"background-color:transparent;text-align:left\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-rayden-gutenberg-container\" style=\"background-color:#f2f2f2;text-align:left\">\n<div class=\"wp-block-rayden-gutenberg-container\" style=\"background-color:#f2f2f2;text-align:left\">\n<!-- Video Player --><div class=\"video-wrapper \"><div class=\"video-cover\" data-src=\"http:\/\/ino-100.com\/wp-content\/uploads\/2020\/12\/logo-scaled.jpg\"><\/div><video class=\"bgvid\" controls preload=\"auto\" ><source src=\"http:\/\/\" \/><source src=\"https:\/\/player.vimeo.com\/external\/389951024.hd.mp4?s=766994155fb1857819f7d0c453784fe531d84654&#038;profile_id=175#t=0.5\" \/><\/video><div class=\"control\"><div class=\"btmControl\"><div class=\"progress-bar\"><div class=\"progress\"><span class=\"bufferBar\"><\/span><span class=\"timeBar\"><\/span><\/div><\/div><div class=\"video-btns\"><div class=\"sound sound2 btn\" title=\"Mute\/Unmute sound\"><i class=\"fa fa-volume-up\" aria-hidden=\"true\"><\/i><i class=\"fa fa-volume-off\" aria-hidden=\"true\"><\/i><\/div><div class=\"btnFS btn\" title=\"Switch to full screen\"><i class=\"fa fa-expand\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><\/div><\/div><!--\/Video Player -->\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-rayden-gutenberg-container row_padding_top small\" style=\"background-color:transparent;text-align:left\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"has-mask wp-block-heading\" id=\"un-bon-logo-doit\">Un bon logo doit:<\/h4>\n\n\n\n<ul><li>\u00catre <strong>simple &amp; Efficace<\/strong>.<\/li><li><strong>Identifiable &amp; Reconnaissable<\/strong> par toutes &amp; tous.<\/li><li><strong>D\u00e9clinable<\/strong> en NDG, Noir\/Blanc, Couleur(s).<\/li><li><strong>Montrer<\/strong> &amp; mettre en avant les <strong>valeurs<\/strong> de ce qu&#8217;il repr\u00e9sente.<\/li><li>Avoir une identit\u00e9 qui lui est propre &amp; ce <strong>d\u00e9marquant<\/strong> de ces concurrents. <\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"white-line has-animation\">\n\n\n\n<div class=\"wp-block-rayden-gutenberg-container row_padding_top small\" style=\"background-color:transparent;text-align:left\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading\" id=\"deroulement-d-une-creation\">D\u00e9roulement d&#8217;une cr\u00e9ation <\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-rayden-gutenberg-container row_padding_top small\" style=\"background-color:transparent;text-align:left\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-rayden-gutenberg-container row_padding_bottom\" style=\"background-color:transparent;text-align:left\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p><strong>Prise d&#8217;infos<\/strong> avec le(s) client(s).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"disable-drag has-animation \"><a class=\"image-link\" href=\"https:\/\/ino-100.com\/wp-content\/uploads\/2020\/12\/iStock-1152767884-scaled.jpg\"><img decoding=\"async\" src=\"https:\/\/ino-100.com\/wp-content\/uploads\/2020\/12\/iStock-1152767884-scaled.jpg\" alt=\"\" \/><\/a><figcaption><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"disable-drag has-animation \"><a class=\"image-link\" href=\"https:\/\/ino-100.com\/wp-content\/uploads\/2020\/12\/iStock-1156574440-scaled.jpg\"><img decoding=\"async\" src=\"https:\/\/ino-100.com\/wp-content\/uploads\/2020\/12\/iStock-1156574440-scaled.jpg\" alt=\"\" \/><\/a><figcaption><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p id=\"rechercher-de-la-couleur\">Faire le<strong> <strong>cahier des charges<\/strong><\/strong> complet.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-rayden-gutenberg-container row_padding_bottom\" style=\"background-color:transparent;text-align:left\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Trouver le<strong> BON design<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"disable-drag has-animation \"><a class=\"image-link\" href=\"https:\/\/ino-100.com\/wp-content\/uploads\/2020\/12\/logo-3-scaled.jpg\"><img decoding=\"async\" src=\"https:\/\/ino-100.com\/wp-content\/uploads\/2020\/12\/logo-3-scaled.jpg\" alt=\"\" \/><\/a><figcaption><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-10 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"disable-drag has-animation \"><a class=\"image-link\" href=\"https:\/\/ino-100.com\/wp-content\/uploads\/2020\/12\/logo-2-scaled.jpg\"><img decoding=\"async\" src=\"https:\/\/ino-100.com\/wp-content\/uploads\/2020\/12\/logo-2-scaled.jpg\" alt=\"\" \/><\/a><figcaption><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p id=\"rechercher-de-la-couleur\">Rechercher de <strong>LA couleur <\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-11 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Finalisation sur <strong>Ordinateur <\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"disable-drag has-animation \"><a class=\"image-link\" href=\"https:\/\/ino-100.com\/wp-content\/uploads\/2020\/12\/iStock-1191609321-scaled.jpg\"><img decoding=\"async\" src=\"https:\/\/ino-100.com\/wp-content\/uploads\/2020\/12\/iStock-1191609321-scaled.jpg\" alt=\"\" \/><\/a><figcaption><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-rayden-gutenberg-container row_padding_bottom\" style=\"background-color:transparent;text-align:left\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-12 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"disable-drag has-animation \"><a class=\"image-link\" href=\"https:\/\/ino-100.com\/wp-content\/uploads\/2020\/12\/iStock-1091547286-scaled.jpg\"><img decoding=\"async\" src=\"https:\/\/ino-100.com\/wp-content\/uploads\/2020\/12\/iStock-1091547286-scaled.jpg\" alt=\"\" \/><\/a><figcaption><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p id=\"rechercher-de-la-couleur\"><strong>Feedback<\/strong> client &amp; utilisateur <\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-13 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p><strong>Mise en situation <\/strong>du logo final<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"disable-drag has-animation \"><a class=\"image-link\" href=\"https:\/\/ino-100.com\/wp-content\/uploads\/2020\/12\/PSD_04.png\"><img decoding=\"async\" src=\"https:\/\/ino-100.com\/wp-content\/uploads\/2020\/12\/PSD_04.png\" alt=\"\" \/><\/a><figcaption><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-rayden-gutenberg-container small text-align-center row_padding_bottom\" style=\"background-color:transparent;text-align:left\">\n<h3 class=\"has-text-align-center has-mask wp-block-heading\" id=\"un-logo-ne-ce-choisit-pas-a-la-legere-il-faut-un-cahier-des-charges-complet-pour-cerner-au-mieux-les-valeurs-que-le-logo-doit-transmettre\"> Un logo ne ce choisit pas \u00e0 la l\u00e9g\u00e8re&#8230; Il faut un cahier des charges complet, pour cerner au mieux les valeurs, que le logo doit transmettre.<\/h3>\n\n\n\n<h5 class=\"has-text-align-center has-mask secondary-font primary-color wp-block-heading\"><\/h5>\n<\/div>\n","protected":false},"template":"","portfolio_category":[20,21],"_links":{"self":[{"href":"https:\/\/ino-100.com\/index.php\/wp-json\/wp\/v2\/rayden_portfolio\/3049"}],"collection":[{"href":"https:\/\/ino-100.com\/index.php\/wp-json\/wp\/v2\/rayden_portfolio"}],"about":[{"href":"https:\/\/ino-100.com\/index.php\/wp-json\/wp\/v2\/types\/rayden_portfolio"}],"wp:attachment":[{"href":"https:\/\/ino-100.com\/index.php\/wp-json\/wp\/v2\/media?parent=3049"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/ino-100.com\/index.php\/wp-json\/wp\/v2\/portfolio_category?post=3049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}